Belgian Waffle Ride
The Belgian Waffle Ride (“BWR”) is a mixed-terrain bike race that takes place in multiple locations each year. The race is designed for both casual riders and competitive racers, making it a come one, come all event. The 2021 locations include San Diego, California, St. Lawrence, Kansas, Cedar City, Utah, and Asheville, North Carolina. Each location has unique qualities that make the course enticing. This project reimagines the BWR look through the development of a new logo, brand identity, app, merchandise, and performance advertisements.
Client: School Project | Date: 2021 | Skills: Logo Design, Branding, Illustration, Apparel Design
